Making Health Communication Programs Work: A Planner's Guide
This handbook presents key principles and steps in developing and evaluating health communication programs for the public, patients, and health professionals. It expands upon and replaces two earlier publications titled Pretesting in Health Communications and Making PSA's Work. The guide discusses specific steps in program development and includes examples of their use. Sources of additional information on each subject are included at the end of the chapters.
http://cancer.gov/pinkbook
Publication Year: 2002
Publisher
National Cancer Institute, State Cancer Legislative Database Program
National Institutes of Health
Office of Policy Analysis and Response, Bldg 31, Rm 10A48
31 Center Drive, MSC 2580
Bethesda,
md 20892-2580
Phone: 301-496-5217
Website:
http://www.scld-nci.net/index.cfmlEmail:
elarculli@nih.gov
Boston University School of Public Health 
