Toys "R" Us Criticized for Promoting Inhalant Use November 3, 2003
News Summary
Inhalant-abuse experts and federal officials have criticized Toys "R" Us for running a television commercial that shows company mascot Geoffrey the Giraffe inhaling helium from a balloon, the Associated Press reported Oct. 31.Charles Curie, administrator for the Substance Abuse and Mental Health Services Administration, said the ad sends a dangerous message. "Any portrayal of inhalant use is bad, especially when we're reaching out to younger children who are at most risk of abusing inhalants," said Curie.
Harvey Weiss, executive director of the National Inhalant Prevention Coalition, said he received numerous complaints about the ad from parents, teachers, school nurses, and addiction counselors.
Toys "R" Us spokesperson Susan McLaughlin said the commercial has finished its run and would not be aired again. "Toys "R" Us takes the safety of our guests very seriously," McLaughlin said. "We would never encourage any behavior that would be dangerous in any way."
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