The messages adolescents receive about alcohol come from all directions, but no one spends more money to get through to teens about drinking than the alcohol industry itself.

Alcohol companies encourage youth to drink by using kid-friendly content in their advertisements, such as cartoons, humor, or music, and by implying that having fun and being attractive means drinking alcohol. In fact, the industry targets teens so aggressively that underage children see more alcohol ads in magazines than adults do.

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