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Selling Healthy Lifestyles: Using Social Marketing to Promote Change and Prevent Disease
This Issue Brief focuses on the application of social marketing principles in efforts to motivate people to make the complex and difficult behavior changes that can improve health and reduce the risk of chronic disease.
 http://www.gih.org/usr_doc/Selling_Healthy_Lifestyles_Issue_Brief.pdf
503K
Publication Year: 2004
Publisher Grantmakers In Health 1100 Connecticut Ave NW 12th Floor Washington, dc 20036-4101 Phone: 202-452-8331
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Boston University School of Public Health 
