Selling Healthy Lifestyles: Using Social Marketing to Promote Change and Prevent Disease

This Issue Brief focuses on the application of social marketing principles in efforts to motivate people to make the complex and difficult behavior changes that can improve health and reduce the risk of chronic disease.

http://www.gih.org/usr_doc/Selling_Healthy_Lifestyles_Issue_Brief.pdf

503K

Publication Year: 2004

Publisher

Grantmakers In Health
1100 Connecticut Ave NW
12th Floor
Washington, dc 20036-4101
Phone: 202-452-8331