It Can Be Done: Reductions in Youth Exposure to Alcohol Advertising in Magazines, 2001-2005

In this report, the Center on Alcohol Marketing and Youth (CAMY), an industry watchdog, offered rare praise for alcohol companies in reporting that youth exposure to alcohol ads in magazine fell 49 percent between 2001 and 2005. CAMY reported that most alcoholic-beverage firms have limited their advertising to publications with underage readerships of 30 percent or less. Under 1 percent of industry ad expenses went to publications with youth readership in excess of this voluntary industry standard in 2005, down from 11 percent in 2002.

The voluntary standards were adopted by the alcohol and distilled-liquor industries in 2003. However, CAMY would like to see the industry standard lowered.

For more information about the major findings or to read the entire report, visit:

http://camy.org/research/mag0807/mag0807.pdf

529KB

Publication Year: 2007

Publisher

Center on Alcohol Marketing and Youth
Georgetown University
Box 571444
3300 Whitehaven Street, NW, Suite 5000
Washington, dc 20007
Phone: 202-687-1019
Website: http://camy.org/
Email: info@camy.org