Campaign for Alcohol-Free Sports TV

The Campaign seeks to reduce the amount of alcoholic-beverage advertising to underage children and young adults, who tune into televised sports for fun.

The Campaign for Alcohol-Free Sports TV will define publicly the problem of alcohol advertising on televised sports, build consensus among people and groups concerned about this issue, attract high-profile supporters, and build public, media and policy-maker support for change. Essential principles guiding the Campaign include:

Alcohol is the most used and abused drug among young people in the United States.
The link of alcohol with sports represents an unnatural and potentially destructive alliance which society has uncritically tolerated for too long.
Alcohol advertising on televised sports events reaches large numbers of underage people, encouraging drinking, and masking the many risks associated with alcohol consumption.
A campaign against alcohol advertising on televised sports is a central part of a comprehensive national effort to prevent underage drinking and excessive drinking.
College leaders, amateur athletic organizations, professional sports leagues, and the alcohol and television industries must take positive, voluntary steps to reduce the exposure of young people to alcohol advertising on televised sports.
Policymakers have a responsibility to monitor the effect on young people of alcohol advertising on televised sports and, where necessary, take action through targeted regulation.

http://www.cspinet.org/booze/CAFST/

Publisher

Center for Science in the Public Interest: Alcohol Policies Project
1875 Connecticut Avenue, NW, Suite 300
Washington, dc 20009-5728
Phone: 202-332-9110
Website: http://www.cspinet.org/alcohol/