Youth Exposure to Alcohol Advertising on Television, 2001 to 2007

Researchers from the Center on Alcohol Marketing and Youth at Georgetown University (CAMY) and Virtual Media Resources of Natick, Massachusetts (VMR) analyzed the placements of 2,033,931 alcohol product advertisements that aired on television between 2001 and 2007, placed at a cost of $6.6 billion.

Key findings include:

From 2001 to 2007, the number of alcohol advertisements seen in a year by the average television-watching 12-to-20-year-old increased from 216 to 301.
In 2007, approximately one out of every five alcohol advertisements was placed on programming that youth ages 12 to 20 were more likely per capita to see than adults of the legal drinking age.

The full report is available as a PDF to download at no cost.

http://camy.org/research/tv0608/tv0608.pdf

240.98 KB

Publication Year: 2008

Publisher

Center on Alcohol Marketing and Youth
Georgetown University
Box 571444
3300 Whitehaven Street, NW, Suite 5000
Washington, dc 20007
Phone: 202-687-1019
Website: http://camy.org/
Email: info@camy.org