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Monograph 19: The Role of the Media in Tobacco Use
The latest in the National Cancer Institute's Tobacco Control Monograph series, this report provides a critical, scientific review and synthesis of current evidence regarding the power of the media both to promote and reduce tobacco use. In addition, the monograph explores and recommends strategies to leverage the media to best serve the public health in this high-stakes arena.
Research included in the review comes from the disciplines of marketing, psychology, communication, statistics, epidemiology, and public health.
http://www.cancercontrol.cancer.gov/tcrb/monographs/19/index.html
Publisher National Cancer Institute NCI Public Inquiries Office 6116 Executive Boulevard, Room 3036A Bethesda, md 20892 Phone: 1-800-422-6237 Website: http://www.cancer.govEmail: cancergovstaff@mail.nih.gov
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Boston University School of Public Health 
