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The Cost of Alcopops to Youth and California

Alcopops are sweetened alcoholic beverages that are often bubbly and fruit-flavored, and resemble soda or other soft drinks. While these products derive much of their alcohol from distilled spirits, industry calls them "flavored malt beverages," because that makes them sound like beer, which keeps their taxes low.

Marin Institute undertook an original data analysis to calculate the true cost of alcopops in California, both in terms of lives and money.

The report emphasizes: the critical policy reasons for taxing alcopops at the higher distilled spirits rate; how much money industry generates from underage alcopop consumption; and how other countries are taxing alcopops significantly higher, with extremely positive results.

http://www.marininstitute.org/alcopops/index.htm

Publication Year: 2007

Publisher

Marin Institute
24 Belvedere Street
San Rafael, ca 94901
Phone: 415-456-5692
Website: http://www.marininstitute.org/
Email: info@marininstitute.org