Drowned Out: Alcohol Industry 'Responsibility' Advertising on Television, 2001-2005

There is growing concern among policymakers and the general public about the impact of messages from popular and commercial cultures on youth perceptions, attitudes and health behaviors.

The U.S. Congress recently asked the Department of Health and Human Services to monitor and report on rates of youth exposure to advertising and other media messages that encourage and discourage alcohol use. Alcohol companies place television advertisements in both of these categories. Alcohol product advertising on television -- and per capita youth exposure to that advertising -- experienced historic increases between 2001 and 2005. However, youth exposure to alcohol industry-sponsored "responsibility" advertisements remained at consistently low levels compared to their exposure to alcohol product commercials, according to the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University.

Click on the PDF link below to read the complete report or read CAMY's Executive Summary anaylzing the alcohol industry's 'responsibility' advertising.

http://camy.org/research/responsibility2007/responsibility2007.pdf

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Publication Year: 2007

Publisher

Center on Alcohol Marketing and Youth
Georgetown University
Box 571444
3300 Whitehaven Street, NW, Suite 5000
Washington, dc 20007
Phone: 202-687-1019
Website: http://camy.org/
Email: info@camy.org