Driving is something that almost every employee does … whether it's business-related travel during the workday, commuting to and from work, or during off-duty hours. But regardless of when, where, or why an employee is behind the wheel---when an injury occurs, there is a devastating impact on their place of business.

With work-related roadway crashes the leading cause of death among the U.S. workforce and as more employers are being held accountable for their employees' actions while behind the wheel, it is increasingly important for the American business community to promote safe driving practices to all employees. Traffic safety campaigns educate drivers and raise their awareness about the consequences of unsafe driving. Better-informed drivers can make better decisions to keep our roadways safer.

For the 11th year, the Network of Employers for Traffic Safety (NETS) is sponsoring Drive Safely Work Week (DSWW), a workplace traffic safety campaign created to help employers protect their employees behind the wheel.

The DSWW 2007 campaign week is October 1-5 with the theme, Take Charge of YOUR Driving Behavior. Reduce YOUR Crash Risk. Avoid High-Risk Driving Mistakes.

Campaign materials address five common "high-risk" driving mistakes and provide risk avoidance tips that each driver can take to ensure their safety and the safety of others sharing the road. Making the commitment to safe driving is an integral part of this campaign and employers drive home their concern for the safety of their workforce and acknowledge their duty of care for employees while on the road.

For more information about the campaign, background information, and campaign materials, please visit the DSWW campaign site at www.trafficsafety.org/dsww.asp.