I certainly hope they are referring to marketing messages put forth by companies on these sites - and not to individual's personal content. The last thing we need is Chinese-style internet censorship. Suppressing pro-smoking messages by private citizens may be well intentioned, but it is a truly slippery slope. Keep in mind that the very fact that private individuals might feel the need to express their pro-smoking stance anonymously on the Web demonstrates just how socially unacceptable smoking is becoming. The same thing could be said about hate speech. You may find more of it on the Web than in the public square because those who spout it have become fearful and embarrased of speaking up in public, which demonstrates how public shame can actually be a good thing. Why not simply teach children some critical thinking skills and the ability to steer clear of harmful trash?

Smoking was cool when we were 18 - 25 also, remember that folks?? Why do we have to turn into our parents with legislating every single issue by censorship, laws, etc. I do NOT promote or like smoking, but the last I heard it's still a legal drug folks, work on yourself and not forcing us all into your views, etc., because I find this generation (18 - 29) to be MUCH more informed, etc. than boomers or gen-x even, they don't need us once again protecting us from ourselves.............geeeezzzz..

Right on Pete & Ronaldo, we're becoming worse than China or Russia with censorship, the few dictating to the many what can happen by shouting louder and blackmailing sponsors, etc., it's sickening. We 20-somethings know SMOKING is SICK, but ya'll were such good role models to us, deal with yourselves please!

I think anyone who can be duped into believing that smoking is cool must be seriously intellectually challenged. It should be blatantly obvious by now even to young people that cigarettes are poisonous and filthy.

Young people know that smoking is bad for them. They also know that drinking is bad, speeding is bad, not wearing their seatbelt is bad, and disobeying their parents is bad. THEY KNOW. However, what they don't know is how to get attention from their peers and even some adults. Face it, the "bad boy" and "bad girl" image is still attractive. Girls get attention by wearing suggestive clothes and engaging in risky behaviors and boys get attention by acting out / acting tough and engaging in risky behaviors. The mindset is: "I'll show them that I'm not boring by being risky. I will command attention by being risky. Then they will have to notice me." Smoking is just sometimes one of the "risks" that they choose to take and they do it - on purpose - BECAUSE it is bad. It's a terrible fight for us to try to win.