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Study Finds Sports Stadiums Serve Alcohol to Intoxicated, Underage Fans
August 21, 2008

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Research Summary

An undercover operation conducted as part of research sponsored by the Robert Wood Johnson Foundation's Substance Abuse Prevention and Research Program (SAPRP) found that apparently underage and intoxicated fans have a relatively easy time purchasing alcohol at professional sports events.

Using hired adults who appeared underage or showed signs of being intoxicated, the researchers found that it was easiest for these individuals to buy alcohol in the seating areas at professional sports venues, as opposed to at concession areas. This appeared to be the result of servers in the stands having a greater distance between themselves and buyers and not noticing customers' signs of possibly being intoxicated or underage.

Traci Toomey, Ph.D., of the University of Minnesota School of Public Health and colleagues found that the overall sales rate to the apparently impaired fans was 74 percent, while the overall sales rate to the apparently underage fans was 18 percent.

"We know already that there's a link between alcohol use and problem behaviors among fans," Toomey said. "But there's more that sports stadiums can do to prevent sales to people who are clearly drunk."

The pseudo-underage purchases in the study were conducted by two adult men and five women judged by a panel to appear 18 to 20 years old. The-pseudo-intoxicated buyers were chosen for their convincing ability to appear intoxicated by slurring their speech and dropping their money, in addition to other behaviors. The operations were conducted at 16 baseball, football, basketball and hockey venues in five states.

Toomey recommended that stadium operators and elected officials consider banning alcohol sales from taking place in the seating areas at these locations, or at least training the mobile vendors in detecting problems that should lead them to reject a purchase.

Results of the study were published in the journal Alcoholism: Clinical & Experimental Research

This article summarizes an external report or press release on research published in a scientific journal. When available, links to the sources are provided above.

COMMENTS ON THIS ARTICLE:

Posted by Wow, waht a great study!! on 02 Sep 08 10:38 AM EDT
the waste of money that it repersents is not even a concern. anyone can piss away money on senseless garbage as long as it's not mine. my point is merely that they sold alchohol to people who werent drunk and werent underage, then claimed that the sky is falling and vast policy changes are in order.

Posted by Calm down. on 25 Aug 08 11:42 AM EDT
Seriously. If they do the study, they get criticized for studying a 'common sense' issue. If they didn't do the study and suggest controlling alcohol sales (even while everyone already acknowledges the problem), they'd get criticized for 'not having research to back it up'. Get over yourselves. AOD programs are funded by entities that require research and science-based methodology. Also, how much money do you think this little experiment cost? Get real. I'm betting it's not even close to the $180 billion alcohol abuse/misuse costs the country annually.

Posted by Wow, what a great study!! on 25 Aug 08 11:01 AM EDT
So, let me get this right. The main thrust of this story seems to be that adults were able to buy beer at sports events. Amazing.

Posted by Dr. Edward Pabon on 25 Aug 08 06:38 AM EDT
We appear to be having (1) an endless supply of researchers and endless supply of available monies for 'studies' rather than programs. This article is one more of the array of recent studies which elicit a response of "So, What is new!"

Posted by Karen on 22 Aug 08 11:29 AM EDT
The TIPS responsible beverage training programs offer a specific class to train concessions workers in the legal and responsible selling of alcohol. Gettips.com. All of their classes teach to all learner styles and are highly interactive and fun.

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