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Youth Still See Too Many Alcohol Ads on TV, Study Says
December 23, 2005

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Research Summary

Underage youth are still exposed to significant amounts of televised alcohol advertising, according to the latest Center on Alcohol Marketing and Youth (CAMY) study, CAMY announced Dec. 13.

The report, Alcohol Advertising on Television, 2001-2004: The Move to Cable, analyzes over one million alcohol ads placed on TV between 2001 and 2004.

Findings include:

  • Since 2001, cable TV ads increased nearly 57-fold for distilled spirits and doubled for beer, and underage youth saw nearly as many cable alcohol ads as adults did.

  • Twenty-three percent of TV alcohol ads were more likely to be seen by underage viewers than by adults over 21 in 2004.

  • Alcohol was advertised during all of the 15 most popular teen programs from 2002 to 2004.
The study is available at www.camy.org.

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