A study from the Pacific Institute for Research and Evaluation (PIRE) showed 66 beer ads to 253 children and found that 35 percent said ads for Budweiser that feature a talking ferret made them want to buy the beer. Only 5 percent wanted to buy beer after viewing an Anheuser-Busch ad focused on the company's "Legacy of Quality."

"This study provides further proof that alcohol advertising influences children who are years away from being able to drink legally," said study author Meng-Jinn Chen. "Alcohol advertisers should do a better job of avoiding exposing underage youth to beer advertising -- particularly the kinds of ads with cute animals, humorous story lines, and other features that kids find appealing."

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