MedPage Today reported April 27 that the AMA said the ban would help prevent underage drinking. NCAA officials are set to review the group's policy on beer advertising at a meeting later this week.

The NCAA "must end their relationships with the alcohol industry if they really expect a change in the excessive drinking behavior of college students that results in 1,700 student deaths, 600,000 assaults, and 70,000 sexual assaults and date rapes each year," said AMA president-elect J. Edward Hill, M.D., a family physician from Tupelo, Miss.

The AMA sent letters to all members of the NCAA board of directors urging them to support the ad ban, but received no responses. The physicians' group also endorsed a resolution sponsored by Rep. Tom Osborne (R-Neb.), the former head football coach at the University of Nebraska, calling for elimination of all alcohol advertising at college sports events.

A recent poll found that 62 percent of U.S. adults support such a ban.

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