The "Evaluation of the National Youth Anti-Drug Media Campaign: 2003 Report of Findings," commissioned by the National Institute on Drug Abuse (NIDA), found "little evidence of direct favorable advertising campaign effects on youth."

For instance, in evaluating the 2002 White House campaign focusing on marijuana, the researchers concluded that, "youth who were more exposed to the anti-drug advertising campaign messages are no more likely to hold favorable beliefs or intentions about marijuana than are youth less exposed to those messages."

However, the report showed that the anti-drug campaign has had a "favorable effect" on parents.

The analysis was conducted jointly by the Annenberg School of Communications at the University of Pennsylvania in Philadelphia and Westat, a research firm in Rockville, Md. The review of the national advertising campaign spanned September 1999 through June 2003.

The ONDCP has not commented on the report's findings.

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