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DrugScreening.org


 
Study Calls Teen Anti-Drug Ads Effective
June 19, 2003

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Research Summary

New research suggests that anti-drug ads may be effective in persuading teens to stay away from drugs, the Associated Press reported June 12.

For the Partnership for a Drug Free America (PDFA) study, the market research firm RoperASW polled 7,000 teenagers throughout the country attending 7th through 12th grade.

The research concluded that teens who see or hear the anti-drug ads produced by the PDFA at least once a day are less likely to try drugs than those who aren't exposed to the ads as frequently.

Specifically, the study found that teens with daily exposure to the ads were 40 percent less likely to use methamphetamine, 30 percent less likely to try ecstasy, and 15 percent less likely to smoke marijuana.

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