The study by Peter D. Hart Research Associates and American Viewpoint for the Center on Alcohol Marketing and Youth at Georgetown University also said that two-thirds of the parents surveyed believe teens who see and hear alcohol advertisements are more likely to drink.

"Parents get it that alcohol companies' ads are not helping them teach their children about the risks of alcohol use," said Jim O'Hara, executive director of the Center on Alcohol Marketing and Youth. "Parents want accountability and responsibility from the beer and liquor companies."

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