The study, conducted by SmokeFree London, included 780 women who smoke low-tar, light, or mild cigarettes. The findings revealed that 40 percent of the female smokers believed that the products were less damaging than regular cigarettes.

"These statistics show how successful the tobacco industry has been at conning women into thinking some cigarettes are somehow less harmful than others," said Judith Watt of SmokeFree London.

The study also showed that women are more likely than men to smoke low-tar cigarettes.

Under a European Union directive, a ban on terms such as low-tar goes into effect in September 2003.

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