The study found that 95 percent of the parents surveyed considered excessive drinking as a serious threat to their children. In addition, 85 percent of the parents said easy access to alcohol in college communities contributes to the problem.

"Parents recognize the role that easy access to inexpensive alcohol plays in this complex public health issue, and they want to see change," said J. Edward Hill, MD, AMA chair-elect, in a press release on the study. "The majority no longer perceive college binge drinking as a rite of passage -- they see it as a major public-health threat."

The nationwide study was based on a survey conducted of 342 randomly selected parents of college or college-bound high-school students. It was conducted by the AMA's A Matter of Degree project, funded by the Robert Wood Johnson Foundation.

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