The National Institute on Drug Abuse (NIDA) announced the initiative to inform the public, physicians, pharmacists, and others about the misuse and abuse of medications and to promote additional research on the subject.

The join initiative includes participation by the American Association of Retired Persons, the American Academy of Family Physicians, the American Pharmaceutical Association, the National Association of Chain Drug Stores, the National Community Pharmacists Association, the National Council on Patient Information and Education, and the Pharmaceutical Research and Manufacturers of America.

"While prescription drugs can relieve a variety of medical problems and improve the lives of millions of Americans, they can be dangerous, addicting and even deadly -- when used non-medically," said NIDA Director Dr. Alan I. Leshner. "An estimated four million people aged 12 or over used sedatives, stimulants, tranquilizers, or opioids for non-medical reasons in 1999."

In particular, Leshner said reports show the misuse of prescription drugs increasing among older adults, adolescents, and women. Research shows that more than 17 percent of adults over 60 may be affected by prescription drug abuse. In addition, a 1999 survey found that prescription drug abuse has dramatically increased among young people between 12 and 25 years old.

Leshner recommended that doctors educate their patients so that they understand how to use prescribed medications. He added that physicians also should be alert for signs of patient drug abuse.

Leshner further called on pharmacists to clearly instruct people on how to take medications and explain side effects and potential drug interactions. He added they should also check for false or forged prescriptions.

"Attention must now be paid to the long neglected area of prescription drug abuse," said Joseph H. Autry III, M.D., acting administrator of the federal Substance Abuse and Mental Health Services Administration. "There is no typical abuser. Medical personnel must use every opportunity to screen and educate all of their patients."

As part of the awareness effort, NIDA is distributing 400,000 postcards with messages about the dangers of prescription drugs. The cards are available in restaurants, book stores, clubs, record stores, coffee shops, gyms, and other stores in several major cities, including Los Angeles, Seattle, San Francisco, New York, Miami, and Mesa, Arizona, the largest retirement community in the United States. The cards also will be distributed on college campuses nationwide.

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