According to the study commissioned by securities firm Sanford C. Bernstein & Co., cigarette brands that are popular with the 18-to-24 age group are the ones that have the most success. The study noted that cigarette brands such as Marlboro, Newport and Camel have a brighter future than competing brands because they are smoked more by young adults. According to the study, 78 percent of smokers aged 18 to 24 smoke Marlboro, 28 percent smoke Camel, and 20 percent smoke Newport. Furthermore, many young smokers use more than one of the three brands.

"Young adult smokers are critical. The brands that do well in this age group are the ones that succeed," said William P. Pecoriello, a Bernstein tobacco analyst. "As a rule, younger adults are more susceptible to peer pressure and, to a lesser extent, marketing."

The study further found that young adults carry their brand preferences with them as they age. In addition, young smokers are more image-conscious and willing to pay more for cigarettes than older smokers.

COMMENTS ON THIS ARTICLE:

Your Turn! Post a public comment (read guidelines):

Name:
Comment: (limit 200 words)
Enter this word (help):	Change

GUIDELINES: 
To keep this feature useful for everyone, please:

1. Keep it clean, courteous, focused, and on-topic. Comments are meant for thoughtful discussion of the article published above.
   
   
2. Do not post personal requests for help or general promotions for your organization (Get help).
   
   
3. Proof your comments carefully, use good spelling and punctuation, and don't use ALL CAPS. Comments are published immediately and cannot be edited.

Deceptive, slanderous and commercially-motivated posts are prohibited. We reserve the right to remove comments not conforming to these guidelines. (Report a comment).

Have questions or feedback? Contact us.