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Warning Labels Called Ineffective in Curbing Underage Drinking
November 8, 2000

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Research Summary

A new study determined that warning labels on alcohol bottles are ineffective in preventing teens from drinking, Substance Abuse Funding News reported Oct. 13.

A law was passed in 1989 requiring labels on all alcoholic beverages that warned of the health risks of drinking. Researchers at the Arizona State University in Tempe, Ariz., studied 32,500 students in grades 10 and 12 during the first five years the labels were required.

According to David MacKinnon, a psychologist at the university, researchers found no evidence that the warning labels had an impact on teen drinking or alcohol-related problem behaviors, such as drinking and driving.

Instead, researchers recommended more highly visible messages on alcohol labels, using larger type or horizontal slants. They also suggested that activities be implemented at centers serving teens to prevent underage drinking.

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