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More Americans Drinking at Home, Industry Group Says
February 5, 2010

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News Summary

Liquor sales are holding steady despite the recession, but industry data indicates that more Americans are drinking at home rather than going out to bars and restaurants, the Phoenix Business Journal reported Feb. 2.

Liquor sales were up 1.4 percent last year, to 187 million cases worth $18.7 billion, according to the Distilled Spirits Council of the U.S. The study also found that off-premise consumption rose by 2.2 percent while on-premise drinking (e.g. at bars and restaurants) fell by 3 percent.

Sales of tequila and vodka were up, while cordial sales were down, according to the trade group. Americans also drank more "value brand" liquor -- e.g. the cheaper brands -- and less premium spirits, with the exception of tequila.

COMMENTS ON THIS ARTICLE:

Posted by Carolyn on 15 Feb 10 04:25 PM CST
Maybe this could lead to a decrease in drunk driving...a silver lining to the recession cloud? But i'm betting more people are drowning their sorrows with cheap booze.

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