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Industry Lobbyists Attack Md. Alcopops Bill
February 25, 2009

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News Summary

Alcohol industry lobbyists assailed a Maryland bill restricting the sale of alcopops to establishments with distilled spirit licenses, the Baltimore Sun reported Feb. 24.

The bill (HB 1180), sponsored by Del. William Bronrott (D-Montgomery County), would limit sales of flavored malt beverages to businesses with distilled spirits licenses -- essentially prohibiting some 1,400 beer-and-wine retailers such as convenience stores from selling the products.

However state liquor lobbyists convinced the House Economic Matters Committee that evidence presented by the bill proponents about alcopops and youth was "absolutely false."

"This bill is bloodied," said Bruce Bereano, who lobbies for the Licensed Beverage Distributors of Maryland. "[The bill is] beaten up pretty badly."

Bill backers claimed that the makers of alcopops target underage drinkers, and pointed to a study that found underage youth tend to favor the sweet, fruity beverages. "This is precisely the kind of reasonable measure that will help prevent youth drinking," said Marlene Trestman, of the attorney general's office.

Gov. Martin O'Malley also supported the legislation, although he upheld beer-equivalent status for the drinks last year.

The Committee is set to discuss also a bill that would allow wineries to ship wine directly to customers. Committee Chairman Dereck Davis said he feels the Committee will reject the bill, as it may make it easier for minors to access alcohol.

COMMENTS ON THIS ARTICLE:

Posted by Hphughey on 26 Feb 09 09:04 AM EST
Lets get for real folks . Kids have easier access to cocaine and marijuana than alcohol . Do we really think that kids will order wine through the mail and wait for delivery , when they can simply get an older friend to do them a favor.

Posted by anonymous on 26 Feb 09 09:50 AM EST
the alcopops thing i can understand, kids like that kind of stuff, but i highly doubt that kids will be ordering fancy california wines in the mail. so they allow the sale of alcopops (which does target kids) and they want to shoot down a bill that does not. seems backwards to me.

Posted by Bill Godshall on 26 Feb 09 10:32 AM EST
Since alcopops have a similar alcohol content as beer (and less alcohol than wine), of course licensed beer and wine retailers should be permitted to sell alcopops. This proposed legislation won't do much to protect youth (since youths consumer far more beer than alcopops), but rather it would protect beer and wine sales from market competition by similar products. If Maryland legislators truly desired to reduce binge drinking by youth, they would increase the beer tax.

Posted by alcohol educator on 26 Feb 09 05:12 PM EST
If you think legislation will keep kids from drinking you are fooling yourself. It doesn’t matter whether alcopops are sold in liquor or convenience stores, if an underage youth wants to drink alcohol they will find a way to do it. You did it, I did it, and they will too! Alcopops are not the problem! Most kids who decide to drink want to feel the effects of alcohol quickly with as little consumption as possible. That generally will be shots, which are the most dangerous form of drinking for anyone. You can only metabolize & eliminate about .5 oz. of pure alcohol (ethanol) per hour. A 1 oz. shot of 100 proof liquor, a 1.5 oz. shot of 80 proof liquor, a 5 oz. glass of 12% wine & a 12 oz. domestic beer all contain .5 oz. of ethanol. When you drink shots, your BAC rises much faster than if you drink a beer or glass of wine because of the rate at which you consume it. Your body can’t keep up with the metabolization process quick enough before alcohol poisoning sets in, which can cause death. Not that kids should be drinking anything at all, but beer is filling near impossible to drink enough at one time to cause alcohol poisoning, messed up yes, but probably not death.

Posted by alcohol educator on 26 Feb 09 05:15 PM EST
We need to focus on the things that cause the real issues & problems for our youth. We need to focus on EDUCATION; for teachers, new parents & families as well as our youth. We need to start when they are young (8-10 yrs. old.). We need to let them know that alcohol IS legal at the age of 21 and not this horrible monster when used properly, responsibly & in moderation (because most of their parents probably enjoy a drink once in a while), but when misused or abused, it can be very dangerous, if not deadly. Give them the facts that the nature of youth seeks. Let them know exactly what happens in the body that causes the effects from alcohol. Explain to them about how the brain develops & what can happen when too much alcohol is introduced before the brain is fully developed (about the age of 25). Help them understand that there is a difference between alcohol abuse and alcoholism. That alcoholism is a disease and how drinking, even in moderation is not possible for those with the gene for the disease. Education, in an all encompassing effort, is the answer.

Posted by alcohol educator on 26 Feb 09 05:16 PM EST
We need to quit skewing facts & figures to fit what ever cause we are involved in & give our youth truths! We loose the attention & trust of our youth if they get the slightest feeling that we are not telling them the honest truth. A good example would be the definition of "binge drinking". When you tell a young person that the definition of binge drinking is 5 or more standard drinks (one of the above mentioned drinks) for a male & 4 or more standard drinks for a female on any one occasion, the first question they will ask is; “How long of a time period are we talking about?” The definition does not give us a time period. So, if those 4 or 5 drinks are spread over an 8 hr. period, is the person still a binge drinker as opposed to the person who drinks those same drinks over an hour or two? Let’s EDUCATE, not legislate....or at least a good balance between the two.

Posted by carolyn on 01 Mar 09 03:02 PM EST
I agree education of young people is the answer. Even college students, who are supposed to be smart or at least well-educated, treat binge drinking as though it is a game. Kids need to know that alcohol is not a toy, and that anybody who uses it at any age needs to know how to restrict his or her intake to prevent dangerous consequences. I also agree that if youngsters want to get their hands on alcohol they will find a way to do it. Restricting the sale of alcopops would be a band-aid effect at best.

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