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Critics Want Tougher Government Regulations for Alcohol-Caffeine Drinks
August 9, 2009

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News Summary

Various state attorneys general and advocacy groups are calling for the Food and Drug Administration (FDA), the Federal Trade Commission and the Alcohol and Tobacco Tax and Trade Bureau to ban caffeine-infused alcohol drinks from the market -- or at a minimum add warning labels stating that combining caffeine and alcohol can cause health risks, the Wall Street Journal reported Aug. 3.

Drinks such as Joose, Liquid Charge and Four Loko combine malt liquor, vodka or other types of alcohol with caffeine and/or other stimulants. The drinks are particularly popular among younger consumers.

Over a recent 12-month period, Joose's unit sales more than tripled to 1.3 million cases sold in convenience and drug stores in the U.S., according to Nielsen Co. Unit, a market-research company. Four Loko and Four Maxed also experienced an increase in their unit sales over a 12-month span.

Critics are concerned that manufacturers aren't required to disclose the amount of caffeine in the drinks, and are urging the federal government to be more active in regulating the products.

Combining caffeine or other stimulants with alcoholic beverages is believed to keep users from feeling drunk, which could lead them to be make reckless choices such as driving while under the influence.

"It's just a travesty that we can't get the federal government's attention on this," said Jim Mosher, an alcohol-policy expert.

Redondo Beach, the maker of the drink Vicious Vodka, which combines vodka and caffeine, defended the company's product. "Consumers have been mixing beverages which contain caffeine along with alcoholic beverages for many years -- this is not a new trend," said a company spokeswoman. "We are not aware of any proven health risks related to mixing reasonable amounts of caffeine with alcohol."

The FDA said it is currently reviewing studies that look at the effects of combining caffeine and alcohol. The Alcohol and Tobacco Tax and Trade Bureau said that it is keeping a close eye on how these drinks are marketed to make sure they are not being advertised as "stimulating" or "energizing." 

COMMENTS ON THIS ARTICLE:

Posted by Lew Bryson on 10 Aug 09 08:09 AM EDT
Isn't the real problem Red Bull and vodka? The products listed here have minuscule markets; they are a gnat-bite, while 'clubbers' drink buckets of Red Bull and vodka. This is like treating a hangnail with ER-level care while ignoring the patient's crushed ribcage.

Posted by Profbam on 10 Aug 09 11:01 AM EDT
Can we ban "rum and coke", one of the favorite high school/college drinks? That one must go back 100 years and nobody worried about adverse effects other than stupid drunken behavior.

Posted by Amber on 10 Aug 09 12:19 PM EDT
Alcoholic energy drinks have more caffeine than coke! I agree, mixing red bull and vodka is a popular drink that is dangerous. However, a pre-made alcoholic energy drink is more dangerous because it is cheaper to drink and easy to use. VERY popular with the younger crowd.

Posted by Mel on 10 Aug 09 12:26 PM EDT
The problem here is those Energy drinks all by them selves are bad. Just think about all these kids that are drinking them. So think about it are they picking one up thats just an energy drink or is it one that has alcohol. We need to really crack down on what are kids are drinking and how this will affect them.

Posted by School Nurse on 11 Aug 09 12:35 AM EDT
I am thrilled to read this article! I have seen some terrifying reactions to these drinks among high school students, especially heart problems, loss of consciousness and panic attacks. I have been praying for some kind of regulation on these.

Posted by Keith on 12 Aug 09 08:03 AM EDT
There is a policy in most UK Rehab clinics banning caffeine because of the adverse effects it has on addicts and young people in particular. I am delighted that people are becoming more aware of the dangers of giving people a 'false' feeling of 'high' and energy and the disastrous consequences of driving wilst under a caffeine high - combining caffeine with alcohol is a real anti-social behaviour!

Posted by wallnuts67 on 12 Aug 09 08:36 AM EDT
why dont they just rename america nazi germany,i bealieve that names open.every time some hard nosed congressman dont like something it has to go,personaly i dont like bars or fancy pancy places where whitecollar better than everybody else people congregate.but its my choice i dont have to go there.

Posted by Sharon McEachern on 15 Aug 09 02:35 PM EDT
The caffeine and alcohol drinks that are so popular today do put young drinkers at risk. And they are aggressively marketed to under-age drinkers. Less than one year ago, the popular drink "Sparks," a very popular MillerCoors product was taken off the shelves because a coalition of state attorneys general sued the brewer and MillerCoors settled. A major concern was that the upper (caffeine) masked how the downer (alcohol) effected drinkers -- mosty teens who couldn't tell when they were drunk. Anheuser-Bush made a similiar settlement for its "alcopop" drink. As part of the settlement, the brewers agreed not to market to kids. The Ethic Soup blog has two excellent articles on this subject. One is titled "Sparks" Caffeine-Alcohol Drink: Unethical, Dangerous, Removed" at: http://www.ethicsoup.com/2008/12/my-entry.html#more And, the second article at: http://www.ethicsoup.com/2009/06/teens-and-caffeine-dangerously-wired-with-chewing-gum-injuries.html

Posted by muttkat on 21 Sep 09 02:29 AM EDT
The US seems to nitpick so much at alcohol. The FDA should pay more attention like to the flu vaccines that have squalene,mercury in them and are barely tested before being released to the public.Baxter pharma released a vaccine which included cells from the Green African Monkey carrier of aids. You people should get your priorities straight.

Posted by Tina Texas on 16 Oct 09 10:40 AM EDT
I just found this site and need to vent. My son who has problems with depression, drank (2) of these drinks early this morning. I woke up to find him cut from head to toe saying he kept having these crazy thoughts and didn't know why he cut himself. He had not been able to sleep so the alcohol, caffeine and the wormwood in the beverage all played a role in this. Also 3 weeks ago after drinking this he ended up in the hospital due to alcohol poisoning. He had drank 2 of them again and left the house in his boxers, nothing else. When we found him he was taken to the emergency room. I don't understand how something like this can be on the market legally. I know this looks bad on me...my son is a senior in college so I do not know his every move but this type of thing has happend twice....both times Four Luko was involved....coincidence?

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