Tobacco Sales Strong in Shaky Economy October 23, 2008
News Summary
Global stock markets may be tanking, but Philip Morris International's profits are up 20 percent and company officials are boasting that the results show the industry can weather even the most brutal economic storm, the Associated Press reported Oct. 22.
"No business in the world is actually recession-proof, but I am convinced that our business is very recession-resilient," said Philip Morris chief financial officer Hermann Waldemer as the company unveiled its third-quarter results.
At Reynolds American, profits fell but still beat expectations as the company raised prices to counter declines in consumption, which company CEO Susan Ivey said "speaks to the resilience of the tobacco business, even in tough economic times."
Analysts said that industry pricing remains "healthy" even as cigarette consumption declines, and major tobacco companies like Reynolds and Philip Morris are seeking to diversify by increasing their stakes in the smokeless-tobacco market.
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