The maker of a line of alcoholic drinks in pocket-sized pouches continues to come under fire after making changes to websites that violated alcohol industry advertising standards, the Los Angeles Times reported Aug. 12.

The maker of ShotPak drinks such as Purple Hooter, Kamikaze and Sour Apple, which sell for 99 cents to $1.50 in liquor stores, says the shot-sized drinks in laminated foil plastic pouches are ideal for events such as tailgate parties, airplane trips and camping excursions. But addiction experts such as Oscar Bukstein, M.D., of the University of Pittsburgh School of Medicine say underage drinkers may be attracted to the products because of how easily they can be hidden in a pocket or purse.

Beverage Pouch Group, the company that owns the ShotPak brand, has removed sexually suggestive imagery from its main website after the Distilled Spirits Council of the United States found the material to be in violation of self-imposed industry standards. The company also made changes to a MySpace page that featured a nearly naked woman and other sexually oriented references.

"We are tidying up what might be considered controversial," said Beverage Pouch Group chief executive R. Charles Murray." We are trying to turn this into a positive product."

Murray said the target market for the drinks is adults ages 25 to 40. But at a recent Los Angeles Dodgers baseball game, younger fans were found pulling out alcoholic drink pouches and mixing the drinks with soda purchased at the stadium. Bukstein said he suspects this type of furtive activity is occurring at high school and college sporting events as well.

Added Michael Brody, M.D., of the American Academy of Child and Adolescent Psychiatry, "Combining vodka with raspberry drinks … and calling it a party in a pouch. Who are they appealing to? This isn't the kind of thing adults drink."