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SABMiller Website Includes Info on Drunk Driving, Binge Drinking
July 18, 2008

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News Summary

A new website launched by multinational brewery company SABMiller features experts talking about a wide range of alcohol-related subjects, including drunk driving, binge drinking, health and parenting, The Publican reported July 17.

One section of the TalkingAlcohol.com website is devoted to exploring the ingredients of beer, another to alcohol's effect on the body, and a third on alcohol use in social situations. The site also includes information on alcoholism and warns against using alcohol while playing sports.

"While we believe our beer adds to the enjoyment of life for the overwhelming majority of our consumers, we also care about the harmful effects of irresponsible alcohol consumption," said Kristin Wolfe, the company's alcohol policy chief. "With TalkingAlcohol.com we hope to encourage straightforward conversations about the health and social considerations of drinking alcohol and to remind adults to make responsible decisions if they drink."

The website will be translated into Czech, Italian, Polish, Spanish and Russian; it's currently published in English.

COMMENTS ON THIS ARTICLE:
(Comments now appear first to last)

Posted by Michael Scippa on 18 Jul 08 10:34 AM EDT
If SABMiller cared about "irresponsible aclohol consumption" they would immediately pull from the market their youth directed alcoholic energy drink Sparks and cease the viral advertising campaign that makes the product so attractive to underage drinkers.

Posted by Arnie Magy on 21 Jul 08 12:08 PM EDT
Yes, they are in business to make money. But I would like to give them credit for at least doing something positive.

Posted by Gerrit on 21 Jul 08 01:11 PM EDT
If they really want to make a contribution to public health and safety, SABMiller, and other producers of intoxicating beverages, could provide the public with appropriate definitions of "responsible" and "irresponsible," e.g to whom and for what, and include them in their advertising and promotion rather than relegating them to a website.

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