Philip Morris Pulls Sponsorship of Alicia Keys Concert July 29, 2008
News Summary
Concerns from a youth tobacco prevention organization have spurred singer Alicia Keys to act to remove tobacco-related advertising from promotions of her July 31 concert in Jakarta, Indonesia, Sky News reported July 26.
The group Tobacco Free Kids pointed out that large posters in the Indonesian capital were advertising the rhythm and blues artist's performance as a "Mild Live Production," referring to a cigarette brand manufactured by an Indonesian subsidiary of Philip Morris International. While American tobacco companies cannot pursue brand-name sponsorships of concerts in the U.S. under provisions of the national tobacco settlement, these types of arrangements remain common in developing nations.
Tobacco Free Kids said tobacco company sponsorship of Keys' concert would fly in the face of the entertainer's efforts to promote children's health through Keep A Child Alive, a campaign focused on childhood HIV/AIDS in poor nations.
Keys said she immediately asked for corrective action when she became aware of the sponsorship issue. "As a result, the tobacco company has respectfully withdrawn their sponsorship and all billboards, signage and other forms of advertising will be immediately removed," she said.
The posters advertising the concert also had included a health warning stating, "Smoking can cause cancer, heart attacks, impotence and harm pregnancy and fetal development."
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