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Philip Morris Pulls Sponsorship of Alicia Keys Concert
July 29, 2008

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News Summary

Concerns from a youth tobacco prevention organization have spurred singer Alicia Keys to act to remove tobacco-related advertising from promotions of her July 31 concert in Jakarta, Indonesia, Sky News reported July 26.

The group Tobacco Free Kids pointed out that large posters in the Indonesian capital were advertising the rhythm and blues artist's performance as a "Mild Live Production," referring to a cigarette brand manufactured by an Indonesian subsidiary of Philip Morris International. While American tobacco companies cannot pursue brand-name sponsorships of concerts in the U.S. under provisions of the national tobacco settlement, these types of arrangements remain common in developing nations.

Tobacco Free Kids said tobacco company sponsorship of Keys' concert would fly in the face of the entertainer's efforts to promote children's health through Keep A Child Alive, a campaign focused on childhood HIV/AIDS in poor nations.

Keys said she immediately asked for corrective action when she became aware of the sponsorship issue. "As a result, the tobacco company has respectfully withdrawn their sponsorship and all billboards, signage and other forms of advertising will be immediately removed," she said.

The posters advertising the concert also had included a health warning stating, "Smoking can cause cancer, heart attacks, impotence and harm pregnancy and fetal development." 

COMMENTS ON THIS ARTICLE:

Posted by Amy Barnes on 04 Aug 08 10:43 AM EDT
Way to go! Thank you for walking the talk!

Posted by Matt on 30 Jul 08 01:45 PM EDT
Not sure if I would call Philip Morris a responsible company. They still manufacture a product responsible for 400,000 deaths annually in the US alone. Just my personal thoughts.

Posted by kathy arciszewski on 30 Jul 08 10:29 AM EDT
Wow. I am impressed with Alicia Keys and Phillip Morris for "respectfully withdrawn" action. Kathy Arciszewski Matt Talbot Recovery Center Milwaukee, Wisconsin

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