The federal Office of National Drug Control Policy (ONDCP) will be spending millions for a one-shot Super Bowl ad that warns against the dangers of prescription drug abuse, AdAge reported Jan. 24.

The ad features a drug dealer lamenting that business is off because so many teens are getting high on prescription drugs taken from parents' medicine cabinets. It is part of a new 12-week, $14-million campaign focused not on teens, but their parents. "Teens don't need a drug dealer to get high, safeguard your prescriptions," says an announcer at the end of the Super Bowl ad. "Safeguard you teens."

Also part of the campaign will be newspaper ads, other TV ads, and messages on bags used by pharmacists when dispensing drugs to consumers.

Newspaper ads and a second TV ad will follow, and the drug office is also buying ads on bags used by pharmacists to dispense prescription drugs.

"Teen drug abuse has gone down sharply -- marijuana over 26 percent in the last six years," said ONDCP spokesperson Thomas A. Riley. "Teen meth has gone down too. The only thing that hasn't gone down is prescription drug abuse. These ads are intended to shock and surprise parents and put this on their radar screen."