An ad campaign targeting 12- to 17-year-olds in Idaho and warning about the dangers of methamphetamine use was launched this week, The Twin Falls Times-News reported Jan. 7.

The ads from the Idaho Meth Project, which closely mirrors a similar campaign in Montana, began appearing on local TV. The Idaho group is spending $2.7 million to support the campaign, with support from state government as well as private donors.

Like the Montana ads, the Idaho campaign will feature explicit images of meth addicts and harsh stories about meth addiction. A follow-up study will be conducted later this year; in Montana, positive drug tests among workers fell 70 percent while the campaign ads were running.