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Feds Reject Brewer's Appeal to 'Try Legal Weed'
April 24, 2008

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News Summary

Weed, Calif., brewers thought they were making a clever play on words when they had the bottle caps of their beer stamped "Try Legal Weed," but federal regulators were not amused and ordered what they called an illegal-drug reference removed, the Associated Press reported April 23.

The U.S. Alcohol and Tobacco Tax and Trade Bureau ordered Mount Shasta Brewing co., the brewers of Lemurian Lager, to remove the wording, saying it could "mislead consumers about the characteristics of the alcoholic beverage."

"I've never tried marijuana in my life,"said brewer Vaune Dillmann, 61. "I don't advocate that. It's just our town's name." The town is named for lumber baron Abner Weed, and itself sports signs like "Temporarily Out of Weed" and "100 Percent Pure Weed."

Dillmann recently spent $10,000 to order 400,000 of the "Try Legal Weed" bottle caps. He says he's perplexed that the federal government is banning his slogan when it has allowed Hemp Ale and Anheuser-Busch's famous marketing slogan, "This Bud's for you."

COMMENTS ON THIS ARTICLE:

Posted by Sam on 29 May 08 12:15 PM EDT
It disgusts me that the federal government would try to micro-manage a small business at this level. Consumers can decide whether or not they think the slogan is appropriate - not the government. I was so angry about this that I called the Alcohol and Tobacco Tax and Trade Bureau: 202-927-8210 to complain.

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