Stay Informed

Sign up for news & alerts

Already signed up?
Login here
What Can I Do?


Get Help
Need alcohol or drug help for yourself or someone else? GET HELP
Continuing Education
Free online courses for addiction counselors LEARN ONLINE
Resources
Resources
Find useful publications, online documents & more.


DrugScreening.org


 

Feds Reject Brewer's Appeal to 'Try Legal Weed'
April 24, 2008

Share Share Email
Email
Print
Print
SubscribeSubscribe
News Summary

Weed, Calif., brewers thought they were making a clever play on words when they had the bottle caps of their beer stamped "Try Legal Weed," but federal regulators were not amused and ordered what they called an illegal-drug reference removed, the Associated Press reported April 23.

The U.S. Alcohol and Tobacco Tax and Trade Bureau ordered Mount Shasta Brewing co., the brewers of Lemurian Lager, to remove the wording, saying it could "mislead consumers about the characteristics of the alcoholic beverage."

"I've never tried marijuana in my life,"said brewer Vaune Dillmann, 61. "I don't advocate that. It's just our town's name." The town is named for lumber baron Abner Weed, and itself sports signs like "Temporarily Out of Weed" and "100 Percent Pure Weed."

Dillmann recently spent $10,000 to order 400,000 of the "Try Legal Weed" bottle caps. He says he's perplexed that the federal government is banning his slogan when it has allowed Hemp Ale and Anheuser-Busch's famous marketing slogan, "This Bud's for you."

COMMENTS ON THIS ARTICLE:

Posted by Sam on 29 May 08 12:15 PM EDT
It disgusts me that the federal government would try to micro-manage a small business at this level. Consumers can decide whether or not they think the slogan is appropriate - not the government. I was so angry about this that I called the Alcohol and Tobacco Tax and Trade Bureau: 202-927-8210 to complain.

Your Turn! Post a public comment (read guidelines):

Name:

Comment:
(limit 200
words)

Enter this word
(help):
Change

GUIDELINES: 
To keep this feature useful for all, please:

  1. Keep it clean, courteous, and on-topic. Comments are meant for thoughtful discussion of the article published above.

  2. Do not post promotional links to organizations, products or services, or personal requests for assistance (get help).

  3. Proof your comments carefully, use good spelling and punctuation, and don't use ALL CAPS. Comments are published immediately and cannot be edited.

Deceptive, slanderous and commercially-motivated posts are prohibited. We reserve the right to remove comments not conforming to these guidelines. (Report a comment).

Have questions or feedback? Contact us.