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Federal Appeals Court Skeptical About 'Light' Cigarette Ruling
October 15, 2008

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News Summary

A federal appeals court expressed skepticism Tuesday over a 2006 ruling by a U.S. District Judge that found cigarette makers liable for deceptive marketing, the Associated Press reported Oct. 14.

Judge Gladys Kessler's ruling would ban tobacco companies from labeling cigarettes as "low tar," "light," "ultra light," or "mild," and force companies to publish "corrective statements" regarding the adverse health effects and addictiveness of smoking and nicotine in newspapers and on their websites.

However, the appeals court sharply questioned the evidence classifying the tobacco industry's marketing tactics as a conspiracy under the Racketeer Influenced and Corrupt Organizations (RICO) Act. The court zeroed in on the question of whether the tobacco industry could be held liable even though they based their claims about "light" and "low-tar" cigarettes on tests established by the Federal Trade Commission. "They are basically making factually correct statements," said Chief Judge David B. Sentelle of the Court of Appeals for the D.C. Circuit.

Tobacco firms are hopeful that the court will overturn Kessler's ruling. Philip Morris attorney Miguel Estrada said that despite possible mixed messages from the past regarding cigarette safety, it was never proven that tobacco companies had conspired to commit fraud to sustain profits.

However, Justice Department attorney Mark Stern argued that despite research proving their products were addictive, top tobacco executives marketed products by suggesting otherwise. "Our point is, the top guys knew," he said.

The government and health groups like the Campaign for Tobacco-Free Kids are in favor of upholding the ruling, with the hope of having fines levied against the industry to pay for a smoking-cessation program. The decision to uphold the ruling could also be the source of new lawsuits by smokers and ex-smokers claiming they were tricked by deceptive marketing.

COMMENTS ON THIS ARTICLE:

Posted by Jana on 09 Nov 08 05:00 PM EST
WOW!!! It is clear to me that many of the above do not spend ANY time on the street (and why would I assume that any comments above even care about people that are smokers) the literacy level among DC residents (I will use DC because that is where the case was tried) is far below the national average. The tobacco companies market menthols to the black community, the say low tar, mild, light, etc etc . . . it is just that simple OF COURSE people will think it is NOT AS HARMFUL. At the end of the day it is so very very simple, menthol masks the deadly harms- I spend my days chasing kids down the street, experiencing my asthma attacks. These are peoples LIVES.

Posted by banthebans on 20 Oct 08 07:15 PM EDT
Deceitful, yes, but not the labeling and marketing of light cigarettes. Smokers smoke them because they prefer the taste, not because they believe they are somehow "safer" The deceit in this case and in the anti-tobacco movement comes from the lies of groups like ASH and TFK. Deceit comes from media based "studies" that claim smoking or shs is responsible for all diseases of all mankind. Just yesterday, a new study showed that smoking leads to TOENAIL FUNGUS. Yeah, right. It's time to investigate the anti smoking movement, a conglomeration of groups whose entire funding resource is derived from tobacco taxes and the MSA. Investigate them and find a special place in a smoking allowed prison for those fascists who have controlled world politics for way too long now. It's time for the truth. Perhaps it will begin to come out in this trial.

Posted by qwerty on 17 Oct 08 11:21 AM EDT
I am struck by the blatant pro-Big Tobacco commentary. The skepticism of the court supports Big Tobacco, not all the people who have died from smoking "light" cigarettes, or who probably will, if they do not quit.

Posted by virgilk on 17 Oct 08 10:51 AM EDT
If anyone is trying to fool the public it looks more like the TFK. They were created and are funded by the RWJF/ JOHNSON & JOHNSON. Looks more like a Marketing Plan to sell Smoking Cessation Products. The TFK are the ones who are fooling the public.

Posted by snowbird on 17 Oct 08 01:15 AM EDT
Deception is only in the eyes of the beholder(the anti-smoking cartel) As a smoker I knew exactly what the Tobacco Co. meant

Posted by SStahl on 16 Oct 08 11:36 PM EDT
The court zeroed in on the question of whether the tobacco industry could be held liable even though they based their claims about "light" and "low-tar" cigarettes on tests established by the Federal Trade Commission. " ********** So, the tobacco companies have been milked for the last couple of decades because they never admitted that their products were addictive (due to nicotine content). Now, people are trying to milk the tobacco companies because they marketed lower nicotine products to give their consumers the impression that their products were LESS addictive/harmful--all based on tests run by the FTC. The suggestion that the judges were bribed by the tobacco industry is absurd--especially given that Dickie Scruggs, who made a mint off steering the MSA, really has been convicted of bribing a judge. The greed and absurdity are mind-boggling. Well, at least they did the right thing this time.

Posted by brogers on 16 Oct 08 11:31 PM EDT
Such labels as "low tar," "light," "ultra light," or "mild," to a smoker do not imply a higher level of safety. As a smoker myself it implys a level of flavour. Of course the Campaign for Tobacco Free Kids wants to levy fines. That is how they make their sordid deceitful income.

Posted by JMK on 16 Oct 08 10:26 AM EDT
So a tobacco industry lawyer states "that despite possible mixed messages from the past regarding cigarette safety, it was never proven that tobacco companies had conspired to commit fraud to sustain profits...." and if a blood soaked glove doesn't fit .... I wonder how many judges on the appeals court receive donations from the tobacco industry.

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