'Crystal Darkness' Simulcast Generates Calls for Help April 18, 2008
News Summary
Unprecedented statewide cooperation among competing television and radio stations in the broadcast of a documentary about crystal meth, resulted in hundreds of Arizonans calling a hotline number at the conclusion of the broadcast, the Associated Press reported April 16.
The 30-minute documentary entitled Crystal Darkness, broadcast in Spanish and English, related stories of young adults addicted to the drug and the ways they found help. Officials say the phones began ringing immediately after the show aired, with more than 400 calls coming in.
Practically every network-affiliated or independent Arizona television station donated airtime to simultaneously broadcast the documentary, the Arizona Republic reported April 15. "We're trying to cover every base," said John Misner, general manager at Channel 12 (KPNX).
Town-hall meetings for residents were conducted throughout the state in conjunction with the broadcast, with schools hosting viewing sessions and area churches hosting organized community gatherings.
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