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Anheuser-Busch Wants to Give Away More Valuable Gifts
June 24, 2008

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News Summary

Anheuser-Busch is backing legislation in California that would allow beer companies to give away gifts valued up to $5 each, rather than the .25 cent cap now imposed in the state.

"At that rate, beer makers would be able to give youth T-shirts, plush toys, glasses, and posters, as well as other high-ticket items," according to an action alert issued by the Marin Institute, which urged supporters to contact state lawmakers and urge them to vote against the measure.

The California Small Brewers Association also opposes the legislation. "The law now in place helps create an equal playing field for both small and large breweries," the group said in a letter to 'beer activists and homebrewers.' "Anheuser-Busch wants to increase the limit 1,600 percent so they can use give-ways as an inducement to gain placements in stores, bars and restaurants. Craft brewers -- because we are small, independent businesses which brew with passion and typically do not have large marketing budgets -- cannot afford to compete with the big brewers on this level. Passing this bill will allow large corporate brewers to 'buy' retail placements at craft beers expense."

COMMENTS ON THIS ARTICLE:

Posted by guitarjohn on 25 Jun 08 12:36 PM EDT
Anheuser-Busch is nothing more than a legalized pusher looking for a better corner to hawk their wares. They continue to market their product to people who are young and impressionable, often too young to legally drink it.

Posted by In keeping totally honest on 26 Jun 08 08:36 AM EDT
I'm not sure why I should be concerned about the small craft brewers, does this flow with the walmart versus the smaller local mon and pop stores issue. I believe the issue is hand outs that ahould be focussed on adults only and with a message of responsible usage type media message required.

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