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DrugScreening.org


 
4/20 Goes Mainstream
April 22, 2008

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News Summary

April 20 has become a national holiday of sorts for marijuana smokers, and the event and the term "420" have become part of the commercial mainstream, the Chicago Tribune reported April 20.

A trio of documentaries, webcasts, concerts, and promotions for the movie "Harold & Kumar Escape from Guantanamo Bay" all either explore the 420 phenomenon or exploit it to make cash. Several 420 parties are being planned as part of the Harold & Kumar marketing strategy, for example, showing that the event has grown out of its grassroots origins.

"Anyone wanting to make and sell a 420-related product tends to add the number 420 anywhere they can," said Rob Griffin, webmaster of the online 420 Magazine.

The White House Office of National Drug Control Policy now issues alerts on 420, and the term has become synonymous with an invitation to get high. 

COMMENTS ON THIS ARTICLE:

Posted by John don't you realize on 29 Apr 08 02:46 AM EDT
Your Drug-Free Communities (drug-free except for alcohol and all those prescripts..right?) is what is normalizing 420. Yes, by never ever taking a stand against alcohol and prescripts being legal you are corrupt by default. It shows that the "drug-free" community groups and the "drug-free" pushing govt are really just competitors in the drug market business and doing the dirty work for the alcohol and pharma industry, i.e. wiping out the marijuana competitors via DEA. You're "drug-free" message is a joke to millions of kids out there. BTW, there is no group out there that has anywhere as much funding than the Office of National Drug Control Policy, which funds your group and many other groups across the country. However, we all know that the vast majority of these "drug-free" groups wouldn't even exist without the federal govt's welfare funding.

Posted by Humanitarian Anonymous on 28 Apr 08 07:16 PM EDT
No, "John fron Oceanside" we have to stand up against groups like yours that want to continue to criminalize this behavior and thereby ruin people's lives. Can't you fight your crusade without guns, handcuffs, and cages? Be civilized. -Humanitarian Anonymous

Posted by Sensible Drug Policy on 28 Apr 08 11:25 AM EDT
Marijuana is medicine. It is a safe and effective alternative to alcohol. Decriminalize and legalize marijuana today! The goal to stay sober is a honorable one but unattainable. Marijuana helps medicate those under stress, with serious medical conditions and those wanteing to get high. 600 people killed by Tylenol in 2006, marijuana killed noone

Posted by John fron Oceanside on 23 Apr 08 02:15 PM EDT
I wonder what all of the other prevention programs around the country are doing to address this problem? We are taking this day back!! San Diego County, the cities of Carlsbad, Oceanside, Vista, Del Mar, Solana Beach, Encinitas, Calif. State Senator Wylan, and U.S. Congressman Brian Bilbray all declared April 20th Sober and Drug-Free Life-Choices Day. We did media to inform adults about what happens on 4/20, and also brought thousands of youth and community members together to have fun and listen to music at a Battle of the Bands Concert at the City of Oceanside's Beach Ampi-Theater-a totally drug-free and healthy environment for all to enjoy. We, as Drug-Free Communities Grantees or any prevention orgaizations, have to stand up against well-funded groups that want to normalize this behaivior.

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