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S.F. Alcohol Ads Near Schools Removed After Protests
January 18, 2007

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News Summary

Advertising firm CBS Outdoor has agreed to remove a series of alcohol ads from bus kiosks located near schools in San Francisco after protests led by the Marin Institute, Bay City News reported Jan. 17.

The ads for products like Yellow Tail Chardonnay, Glenfiddich scotch, Miller beer and Bailey's Irish Cream were placed within 500 feet of nine schools, a violation of CBS Outdoor's agreement with the San Francisco Municipal Transportation Agency (MTA).

A survey by Marin found a total of 15 ads that violated the agreement. The head of the MTA said he is considering banning alcohol ads across the city.

"It's a shame that [CBS Outdoor] had to have a watchdog group tell them their ads were in obvious violation," said Marin Institute executive director Bruce Livingston. "It's obvious that they don't have a mechanism in place to monitor where they're placing their alcohol ads. They're either incapable or indifferent when it comes to monitoring their own actions."

Stephen Shinn, a vice president with CBS Outdoor, replied, "We are indeed surveying the city to make sure there are no alcohol ads on bus shelters near schools. If we discover that there were ads within 500 feet of schools, they have been removed or will be removed. Everything should be removed by tomorrow."
 

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