Stay Informed

Sign up for news & alerts

Already signed up?
Login here

take action
For every $1 states spend dollar sign on substance misuse and addiction, 94 cents go to shovel up the consequences instead of for treatment and prevention. TELL YOUR LEGISLATORS

What Can I Do?



Continuing Education
Free online courses for addiction counselors LEARN ONLINE

Get Help
Need alcohol or drug help for yourself or someone else? GET HELP

 

Reynolds Closes 'Camel Farm'
December 7, 2007

Share Share Email
Email
Print
Print
SubscribeSubscribe
News Summary

A cartoon-based ad campaign for Camel cigarettes -- which drew condemnation from antismoking groups and a lawsuit from state attorneys general -- will be discontinued until the litigation is resolved, according to Reynolds officials.

The Los Angeles Times reported Dec. 6 that Reynolds officials said they would end the Camel Farm campaign -- which included an insert in Rolling Stone magazine, branded music CDs, sponsorships of club and bar events, and a website -- in the face of a lawsuit claiming the promotion violates the terms of the 1998 nationwide tobacco settlement.

A Reynolds spokesperson called the decision "an interim accommodation until the matter is resolved." The 1998 agreement prohibits the use of cartoon characters to sell cigarettes on the grounds that they appeal to minors.

A hearing is set for Jan. 7 for the state of California's lawsuit against R. J. Reynolds. A similar suspension was announced in Chicago, where the Illinois attorney general also has sued the company over the Camel ads.

COMMENTS ON THIS ARTICLE:

SUBMIT A COMMENT:

Note: Comments are now held for moderator approval. More info

Name:

Comment:
(limit 250
words)

Enter this word
(help):
Change

GUIDELINES: 
Please keep comments on-topic, courteous, clean, non-commercial, and within the word limit.
Read the complete guidelines