Cigarette maker R.J. Reynolds has started marketing a new variety of Camel cigarette designed to appeal to women, Brandweek reported Feb. 12.

The Camel No. 9 brand -- marketed as "light and luscious" despite a federal judge's ruling against using the term "light" to sell cigarettes -- is seen as a way to attract women to Camel, which traditionally has appealed primarily to men. Only about 30 percent of current Camel smokers are female.

"Many female adult smokers told us we really like Camel's irreverence and authenticity, but we really don't feel you have a product that is meant for us," said Cressida Lozano, vice president of marketing for Camel. "So, [we developed] a product that will appeal to them."

Packaging for the cigarettes includes colors like fuscia and teal. Ads are running in magazines like Glamour and Vogue.