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DrugScreening.org


 

Docs Call for Ban on Alcohol Ads in College Sports
March 12, 2007

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News Summary

 The American Medical Association (AMA) is paying for a series of ads in college newspapers calling on schools to stop accepting alcohol advertising during college sports events, the Associated Press reported March 9.

The ads, timed to coincide with the beginning of the NCAA basketball "March Madness" tournament, call on colleges to "stop the madness" of alcohol advertising aimed at youth. The ads appeared in the Chronicle of Higher Education and student newspapers at Georgia Tech, the University of Iowa, the University of Wisconsin, Indiana University, the University of Mississippi, and DePaul University.

"The truly insane thing about March basketball is all the money universities get from alcohol advertising," the ad says.

The AMA ad says the alcohol industry spent over $52 million on ads during college sporting events in 2006. An NCAA spokesperson said the association's rules limit alcohol ads to one minute per hour of broadcast and ban hard-liquor ads.

The Beer Institute contends that 89 percent of March Madness viewers are adults. "Sports fans tend to be beer drinkers and therefore we're going to try to advertise to that audience," said Beer Institute President Jeff Becker.

Richard Yoast, the director of the AMA's Office of Alcohol and Other Drug Abuse, said alcohol ads during school sports events undermine campus prevention efforts. "Almost every college president would agree that heavy drinking is their major student health problem," Yoast said.

COMMENTS ON THIS ARTICLE:
(Comments now appear first to last)

Posted by Billy Sinisgalli on 04 Mar 09 09:07 AM EST
I beleive alochol ads do not need to be at colleges or at any school event.We need our kid's to have the chance at a better education,and alochol will get in their way.Studies show kid's who do no alochol or drug's preform better in school's.

Posted by Billy Sinisgalli on 04 Mar 09 09:13 AM EST
Our kid's as they grow into adult's we need to show them the correct path in life to go.It's our children who will make up the furture,change is the key.We are the teacher's before they make it to school,so let's work together and teach them the right way to live life.Always remember the children are our furture.One day at a time.

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