Stay Informed

Sign up for news & alerts

Already signed up?
Login here
What Can I Do?


Get Help
Need alcohol or drug help for yourself or someone else? GET HELP
Resources
Resources
Find useful publications, online documents & more.


DrugScreening.org


 

AGs Urge Crackdown on Marketing of Alcoholic Energy Drinks
August 22, 2007

Email
Email
Print
Print
SubscribeSubscribe
News Summary

A group of 28 state attorneys general is calling on the Bush administration to crack down on marketing of alcoholic energy drinks that they say targets youth with potency claims.

The Associated Press reported Aug. 21 that the group -- which also included the attorneys general of Guam and the District of Columbia -- urged federal Alcohol and Tobacco Tax and Trade Bureau chief John Manfreda to investigate the marketing practices of companies like Miller Brewing Co. (which makes the Sparks and Sparks Plus energy drinks), Anheuser-Busch (Bud Extra) and Charge Beverages of Portland (Liquid Charge and Liquid Core).

They also want investigators to analyze the ingredients of alcoholic energy drinks to determine whether they should be classified as malt beverages or distilled spirits.

"Nonalcoholic energy drinks are very popular with today's youth," said Oregon Attorney General Hardy Myers. "Beverage companies are unconscionably appealing to young drinkers with claims about the stimulating properties of alcoholic energy drinks."

Francine Katz, a spokesperson for Anheuser-Busch, replied that Bud Extra "is simply a malt beverage that contains caffeine, and is clearly marked as containing alcohol. In fact, Bud Extra has less caffeine than a 12-ounce Starbucks coffee."

But the AGs say that the brewers are making misleading health-related claims about their energy drinks. "Combining alcohol with caffeine hardly seems healthy and that false claim is what we seek to halt," said Connecticut Attorney General Richard Blumenthal.

COMMENTS ON THIS ARTICLE:

Your Turn! Post a public comment (guidelines):

Name:

Comment:
(limit 200
words)

Enter this word
(help):
Change

GUIDELINES:
Comments are meant for thoughtful public discussion of the article published above. Therefore:

  1. Keep it clean, courteous, focused, and on-topic.

  2. Do not post personal requests for help (see resources).

  3. Proof your comments carefully for spelling and punctuation, and don't use ALL CAPS. Comments are published immediately and cannot be edited.

  4. Deceptive, slanderous and commercially-motivated comments are prohibited.

We reserve the right to remove comments not conforming to these guidelines. (Report a comment).

Have questions or feedback? Contact us.