A new prevention campaign sponsored by the alcohol-industry-backed Century Council targets parents who allow their children to drink, the Associated Press reported Oct. 18.

The campaign, called "We Don't Serve Teens," follows on research showing that 65 percent of underage drinkers get their alcohol from family or friends. The group's message to parents is that allowing youths to drink is both dangerous and illegal.

"Turning a blind eye is just as irresponsible as putting a drink in their hands," said Century Council chair Susan Molinari. The group contends that lax parental attitudes about youth drinking undermine its prevention work.