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S.F. Pols Object to BART Alcohol Ads
October 18, 2006

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News Summary

Some members of the San Francisco Board of Supervisors want the Bay Area Rapid Transit (BART) board to reconsider a recent decision to lift a ban on accepting alcohol ads, the San Francisco Examiner reported Oct. 14.

The BART board voted in September to allow up to 17 percent of station ads to be for alcohol; previously, alcohol ads had been banned. Board members said that allowing alcohol ads could bring in an additional $400,000 in revenue.

"It's not the greatest message, but alcohol is part of our society. It's out there. Even if you prohibit it, people still drink," said BART board member Bob Franklin. "All advertisement is a compromise from my point of view. It's a necessary evil."

But Supervisor Tom Ammiano drafted a resolution calling on BART to reconsider its decision, noting that the system's customers includes teens, recovering alcoholics, and others who are "particularly vulnerable to alcohol advertising." The resolution also notes that, "exposure to alcohol advertising is positively associated with higher rates of drinking." 

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