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DrugScreening.org


 
Liquor Shots Sold in Pocket Packs
October 18, 2006

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News Summary

A company called Pocket Shot is marketing single-serve liquor shots in flexible lined pouches, touting their "grab and go" convenience.

The Pocket Shot is packaged to resemble a miniature, soft-sided bottle. Each contains 50 ml of 80-proof liquor. Varieties include bourbon whiskey, rum, vodka, gin, and tequila.

The company said the packaging was designed to "address the need for convenience in today's highly mobile lifestyle."

"The pouch combines the appeal of the traditional airplane bottle with the benefits of flexible packaging -- freshness, touchability, recyclability, shelf stability and 'stuffability' -- so the product has universal modality," according to Power Shot.

"We're not just selling alcohol, we're providing a fun and functional way to break out of the bottle that fits with an active and on-the-go lifestyle," said company founder and CEO Jarrold Bachmann.

Power Shot is currently being sold in California. 

COMMENTS ON THIS ARTICLE:
(Comments now appear first to last)

Posted by steve on 18 Feb 09 10:08 AM EST
sounds like just another one of those little ways that liquor companies are encouraging not only easy alcohol access for kids, but encouraging drinking in places where it is usually forbidden. alcohol and mobility...bad combination.

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