A company called Pocket Shot is marketing single-serve liquor shots in flexible lined pouches, touting their "grab and go" convenience.

The Pocket Shot is packaged to resemble a miniature, soft-sided bottle. Each contains 50 ml of 80-proof liquor. Varieties include bourbon whiskey, rum, vodka, gin, and tequila.

The company said the packaging was designed to "address the need for convenience in today's highly mobile lifestyle."

"The pouch combines the appeal of the traditional airplane bottle with the benefits of flexible packaging -- freshness, touchability, recyclability, shelf stability and 'stuffability' -- so the product has universal modality," according to Power Shot.

"We're not just selling alcohol, we're providing a fun and functional way to break out of the bottle that fits with an active and on-the-go lifestyle," said company founder and CEO Jarrold Bachmann.

Power Shot is currently being sold in California.