Slammed for the appearance of the "Coors Twins" in the PG-13 film "Scary Movie 3," Coors Brewing Co. decided not to take part in the latest sequel in the horror-movie sendup series, AdAge reported May 1.

Coors initially indicated that its spokesmodels would appear in "Scary Movie 4," but the brand was nowhere to be found in the recently released film. Industry critics criticized the brewer for the appearance of the Coors Twins in the previous film because the PG-13 rating exposed many underage viewers to the beer promotion. At the time, Coors said the product placement was done before the company knew the movie would be rated PG-13; the previous "Scary Movie" installments had been rated R.

"Coors and Miramax [which produced the "Scary Movie" series] learned a scary lesson," said a spokesman for the Marin Institute, an alcohol industry watchdog. "There are no happy endings when you promote beer in teen movies."

Coors had signed a three-year, 15-year product placement deal with Miramax in 2002, but its products have not appeared in any Miramax films after "Scary Movie 3."

A Coors spokesperson declined to comment other than to say that the deal had expired.