A Las Vegas company is marketing an energy drink called "Cocaine" to young partygoers, calling it a "legal alternative" to the real thing, the New York Post reported Sept. 17.

Redux Beverages claims that the drink, which contains simple sugars, caffeine and vitamin B-12, gives users a "high" that lasts for five hours and doesn't make drinkers crash like other energy drinks. The company also asserts the Cocaine is "350 percent stronger than Red Bull."

"When a person sees the name of the drink, some psychological effect happens and the person is already experiencing the energy buzz before they even open the can," said Redux owner Jamey Kirby. "I can think of no other product except real cocaine that could have that effect on the public."

Drinkers reported that the beverage has a taste like a cherry Jolly Rancher; some reported getting a rush from the drink, but side-effects like heartburn and a racing heart also were noted. Kirby said one of the ingredients in Cocaine induces a slightly numb feeling in the throat, mimicking the effect of real cocaine.

The drink is slated to go on sale in New York this fall.