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'Cocaine' Drink Banned from 7-Eleven Stores
October 26, 2006

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News Summary

Responding to parent complaints, the 7-Eleven convenience-store chain asked its managers not to stock or sell the controversial "Cocaine" energy drink, the Associated Press reported Oct. 25.

"Our merchandising team believes the product's name promotes an image which we didn't want to be associated with," said 7-Eleven spokesperson Margaret Chabris. Some 7-Eleven stores in California had been selling the highly caffeinated drink, which does not contain any cocaine but is marketed as "the legal alternative."

Retailers in New York also have been pressured by local politicians to stop selling the drink.

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