Beer Bumped by iPod in College Survey June 9, 2006
News Summary
Year after year, drinking beer is typically named the most "in" thing by college students. But now that title has gone to Apple Computer's iPod, the Associated Press reported June 7.
The annual Student Monitor report found that 73 percent of the 1,200 students queried named the iPod as the coolest thing going, followed by drinking beer and Facebook.com, a social-networking website for college students. Last year, beer reigned supreme while iPod garnered approval from 59 percent of students.
In the 18-year history of the survey, drinking beer has been the top "in" thing cited by college students every year except 1997, when the Internet won. "For those who believe there's an excessive amount of drinking on campus, now there's something else that's common on campuses," said Eric Weil, a managing partner at Student Monitor.
COMMENTS ON THIS ARTICLE: